Target

#SinTraducción (#WithoutTranslation) is Target’s campaign developed by LatinWorks for the Hispanic market in the United States. It relies on the use of Spanish words that don’t have an exact translation in English, but are part of everyday conversation.

Elemento L2 designed the launch party, which captured all these elements of Hispanic culture and gave attendees the opportunity to experience a true “relajo” during the Hispanicize conference in Miami, FL. The activation, provided by Elemento L2, included signs that coordinated with the campaign, as well as social media graphics and performances by Hispanic artists.