VJ’s Sports Bar & Pizza

VJ’s Sports Bar & Pizza, nestled in Alameda, CA, is the venture of Vijay, a visionary with roots in the Straw Hat Pizza franchise. Embarking on a personal journey, Vijay has enriched his establishment with more TVs for a comprehensive sports viewing experience and an outdoor patio for dining under the sky. He also introduced an innovative Point of Sale system integrated with a custom app, highlighting his embrace of technology to enhance customer service.

The restaurant’s online presence is still tied to the Slice platform, incurring fees per transaction. This scenario offers a prime opportunity to help Vijay transition to a fully autonomous online identity, moving beyond his franchise roots. By crafting a bespoke web presence, VJ’s Sports Bar & Pizza can be reintroduced as a unique and independent local favorite, optimizing both its visibility and profitability.

Presented below are elements of the VJ’s re-imagined branding, as well as wireframes and mockups for the desktop and mobile websites. Read more about the research process in the case study.