Sam’s Club

At Sam’s Club, the member is at the center of every touchpoint. The creation of digital campaigns and seasonal landing pages is a research and data-driven process that informs the creative for each part of it.

Managed the creation and activation of the Black Friday 2018 campaign, which was Sam’s Club’s highest-selling weekend. It was a successful event with most specials selling out by Friday morning. In addition, I created the Holiday Décor and Club Pickup pages and emails, as well as register pieces such as gift cards.